Creative reference

Image format guide

Use this guide to choose the right format before you convert. Each format has strengths for photos, graphics, web delivery, or print.

Quick format picks

Photos

JPG

Great for photographs and sharing. Small file sizes, no transparency.

Graphics

PNG

Best for logos, UI, and images with transparency or sharp edges.

Web

WebP

Modern format for smaller files on the web. Check browser support for older devices.

Capture

HEIC

Efficient photo format used by phones. Great for storage, less compatible.

Vector

SVG

Scales infinitely without losing quality. Ideal for icons and illustrations.

Document

PDF

Keeps layout consistent for print and sharing. Good for multi-page files.

Animation

GIF

Simple animation format for short loops and stickers.

Common creative workflows

Web export

JPG or WebP

Use JPG for compatibility and WebP for smaller sizes. Keep PNG for UI elements or transparency.

Print

PDF or TIFF

PDF keeps layouts consistent. Use TIFF or high-quality JPG for photo-heavy prints.

Icons

SVG or ICO

Use SVG for scalable vector icons. Use ICO for favicons and app icons.

Client review

PDF proofs

Bundle pages into a PDF when you need easy comments, approvals, or printing.

UI handoff

PNG or SVG

PNG handles crisp pixels and transparency. SVG stays editable for icons and logos.

Social

JPG or PNG

JPG keeps file sizes lean for photos. PNG preserves sharp text or overlays.

Start converting

Jump to the most common conversions for creative workflows.

Quick decision checklist

Transparency

Need a transparent background?

Use PNG for raster graphics or SVG for vector artwork.

Scale

Need infinite scaling?

SVG scales cleanly for icons, logos, and illustrations.

Small files

Need the smallest size?

Try WebP for web delivery or JPG for compatibility.

Pages

Need a document?

Use PDF for multi-page layouts and easy sharing.

Animation

Need motion?

GIF works for short loops. For longer clips, use video.

Storage

Saving capture space?

HEIC is efficient on modern devices, but JPG is easier to share.

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